Trump Media & Technology Group is turning President Donald Trump’s Truth Social feed into a premium Wall Street product — betting financial firms will pay heavily to receive his market-moving posts within milliseconds.
The company announced Thursday that its new “Truth API” will give hedge funds, banks and high-frequency trading firms a direct, machine-readable feed from Truth Social’s most influential accounts beginning Aug. 1.
The service will not give customers access to unpublished messages. Instead, it is designed to deliver posts faster than manual monitoring or web-scraping tools, potentially giving sophisticated traders a valuable split-second advantage.
That speed matters because Trump routinely uses Truth Social to announce tariff decisions, trade developments, foreign policy moves and other actions capable of sending stocks, oil prices, bonds and currencies swinging.
“Markets already move on Truth Social posts,” Trump Media interim CEO Kevin McGurn said in the company’s announcement.
“Truth API delivers a direct, licensed, real-time feed of the platform’s most market-moving Truths while advancing our strategy to monetize proprietary assets through a high-margin, recurring revenue stream,” McGurn added.
Trump Media said the service will offer continuous, around-the-clock coverage and include an archive of posts dating back to 2022. The company has already signed customers but has not publicly identified them. Trump Media said it is continuing to onboard additional partners before the launch.
Trump is by far the platform’s most-followed user, with approximately 12.9 million followers. Other prominent accounts include the White House, Vice President JD Vance, FBI Director Kash Patel and members of the Trump family.
While Trump Media has not officially revealed its pricing, the Financial Times reported Friday that prospective customers have been quoted fees as high as $100,000 per month. The newspaper cited people familiar with discussions between the company and potential buyers. Financial Times
Premium social media feeds are not new. Firms already pay platforms such as X and Reddit for rapid access to data that can be processed by trading algorithms. Truth API stands apart, however, because Trump frequently uses his account to release presidential statements and policy announcements before they appear through more traditional government channels.
The new product also represents Trump Media’s latest attempt to build recurring revenue beyond advertising. The company reported a $405.9 million first-quarter loss on less than $1 million in revenue, although it said most of that loss reflected non-cash declines in the value of digital assets and other investments. Trump Media’s first-quarter report
Trump Media has expanded into cryptocurrency, financial services and streaming through Truth.Fi and Truth+. It also has a pending all-stock merger valued at more than $6 billion with California fusion-energy company TAE Technologies.
For investors, the pitch behind Truth API is simple: Trump’s posts already move markets. Trump Media now intends to charge Wall Street for the fastest possible look.
