The Trump administration has officially launched TrumpRx, a new direct-to-consumer prescription drug discount platform that President Trump called “one of the most transformative health care initiatives of all time.”
The website, TrumpRx.gov, currently lists 43 prescription medications for a wide range of conditions, including asthma, infertility, and obesity, with discounts advertised between 33% and 93% off list prices.
TrumpRx is part of the administration’s broader “Most Favored Nation” drug pricing initiative, aimed at pushing pharmaceutical companies to offer Americans the lowest prices they charge globally.
“We were essentially subsidizing the entire world,” Trump said Thursday, arguing that U.S. consumers have long carried an unfair share of drug company profits.
How TrumpRx Works
Consumers cannot purchase drugs directly through the website. Instead, the platform provides downloadable or printable coupons that can be presented at participating pharmacies.
Users must confirm they are not enrolled in any government-funded health or prescription benefit programs, including Medicare or Medicaid. Those with both private and government coverage are not eligible.
Airbnb co-founder Joe Gebbia, now serving as the administration’s Chief Design Officer, demonstrated the process, describing it as simple: bring the coupon to the pharmacy and receive the discount at checkout.
The site also highlights commonly paired medications and shows which pharmacies carry each drug.
Telemedicine company GoodRx announced it will serve as a key pricing integration partner, beginning with more than 30 Pfizer brand-name medications, with additional manufacturers expected to join.
What Drugs Are Available?
The initial list includes several high-profile medications, such as:
- Insulin lispro
- Wegovy (oral and pen forms)
- Ozempic
- Zepbound
- Fertility drug Gonal-F
- Rescue inhaler Airsupra
- Diabetes drug Farxiga
Notably, injectable drugs like insulin and GLP-1 weight-loss treatments are included, despite earlier administration suggestions that injectables might not be offered.
Savings and Reactions
Discounts range widely. The fertility drug Cetrotide showed the largest percentage reduction, dropping from $316.12 to $22.50.
Human growth hormone Ngenla had the largest dollar discount, cutting more than $5,500 off the list price, though patients would still pay over $5,500.
Some health policy groups praised the initiative for reducing reliance on middlemen and improving consumer access.
Ashish Jha, former Biden COVID response coordinator, called the platform “a good thing,” particularly for uninsured Americans.
Libertarian health economist Jeffrey Singer of the Cato Institute offered a mixed view, saying direct-to-consumer pricing can help lower costs, but warning that a government-run platform could risk political favoritism.
TrumpRx represents a major new effort by the administration to challenge the traditional drug pricing system and expand access to lower-cost medications for American consumers.
